Optimize your resource allocation using a new decision science software – Epilogi® –  our Budget allocation tool

Decision science in Practice

Optimize your resource allocation using a new decision science software – Epilogi® – our Budget allocation tool In global companies, markets currently divide up the Advertising and Promotions investments at their discretion or based on their business sense.For Advertising investments to be effective, companies must spend on the right brands in the right countries and…

Growing in the next normal: How to really determine the growth potential of your brand in a challenging business environment

Decision science in Practice

Growing in the next normal: How to determine the growth potential of your brand in a challenging business environment Share Post: Challenging the habits The conventional view of grow is that future looks like the past and consumers are anyway hard to understand and predict. So, doing a grow forecasting to align resources and commercial…