Consumer demand sensing
Map, size ($$) and understand the current and future consumer demand for the company’s key brands in top markets.
We created an output that enables a clear understanding of consumer behaviors, trends, consumption occasions, the value ($$) and opportunity at stake for the company’s existing brands, and the white spaces for innovation, new services or M&A
Our approach, combined data science analysis and sociological research to:
- Size the playfield, taking into account the category and cross-category growth dynamics. `
- Identify trends aided by topic modelling.
- Sociological research - to compliment the topic modelling, adding necessary flesh to future demand archetypes.
- Predict the playfield, calibrating current playfield with strong trends as well as growth in related / adjacent categories.
A powerful mapping of consumer demand in markets based on a multi-dimensional consumer understanding (context for consumption occasion; related need states; relative competitor set).