Understanding ROAS and making investments work harder

Alcoholic Beverages

 

 

The challenge

Drive greater impact from media investments, boost and measure ROAS, whilst iteratively leveraging data to nourish consumer insights to make future consumer engagement more relevant and impactful.

Actions

Accompanying 8+ world markets in data-driven marketing planning, approaches and measurement of different levers through sales point modelling. Onboarding of local marketing, sales, CMI, data analyst teams enabling ongoing autonomy on the new approaches to consumer activation and impact measurement.

Outcomes

Significant increase in ROAS, as well as fully autonomous teams on roll-out of approaches

 

Let’s work together!