Delivery services acquisition and retention model
Convenience store retail
Develop impactful acquisition, retention and growth models for delivery services and ecommerce businesses for a chain of convenience stores in Mexico.
Analyze and structure the consumer loyalty and transactional databases to enable development of models and plans.
A RFM (recency, frequency, monetary) analysis was applied to the databases. Examining these 3 key dimensions linked to transactional activity and interactivity enabled us to determine both the value of each customer, as well as retailer / customer relationship stage. This was key to devising action plans to strengthen the relationship and build business with core segments, as well actioning plans to target and acquire new customers, calibrating spending to potential.
Expansion plan in multiple cities currently underway