Delivery services acquisition and retention model

Convenience store retail

 

 

The challenge

 Develop impactful acquisition, retention and growth models for delivery services and ecommerce businesses for a chain of convenience stores in Mexico.

Actions

Analyze and structure the consumer loyalty and transactional databases to enable development of models and plans.

A RFM (recency, frequency, monetary) analysis was applied to the databases. Examining these 3 key dimensions linked to transactional activity and interactivity enabled us to determine both the value of each customer, as well as retailer / customer relationship stage. This was key to devising action plans to strengthen the relationship and build business with core segments, as well actioning plans to target and acquire new customers, calibrating spending to potential.

Outcomes

Expansion plan in multiple cities currently underway

 

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