A Game-Changer in Marketplace Product Standardization using Cutting-Edge Machine Learning
In the dynamic and competitive landscape of online marketplaces, maintaining accurate and unique product identifiers is crucial for consumer trust and operational efficiency.
Challenge
Our Client, a global leader in product standards for digital commerce, have more than 58,000 member companies in France and 2 million globally, relying on their services to unify product information between brands, retailers and other partners with a unique product identification system.
They sought Pivot&Co's expertise to tackle the challenges of product duplication within their CodeOnline database. This platform is instrumental in issuing their unique product identifiers for marketplace resales.
The primary challenge was the detection of similar products listed across various platforms under different identification codes. Despite approximately 40 million products to analyze, they needed a solution that not only identified duplicates effectively but also enhanced their database's integrity and utility.
Solution
Leveraging our advanced data science capabilities, Pivot & Co developed a cutting-edge machine learning algorithm tailored specifically for our client. This solution computes a precise similarity score for each product, enabling the identification of potential duplicates with unmatched accuracy.
Our approach was not only about solving an existing problem but also about setting a new standard in marketplace data management.
Results
Not only did our innovative solution create accurate and unique product identifiers for consumer trust and operational efficiency, but we empowered our client to focus on strategic initiatives, enhancing their service offerings to the marketplace ecosystem.
With our approach we
+40
Analysed
million individual products
+27
with a
brands
+40
identifying more than
million lines of data analysed
1 yr
resulting in
of simplified decision making for our CPG client’s global teams.
