CPG & Luxury
As your company navigates today’s competitive landscape, you need an Always-On Strategy to continuously bridge the gap between current and desired business outcomes. We combine Strategy, +25 years of experience in CPG & Luxury, data science, and passion to transform your strategy from a static plan to a data-driven engine for growth.
Data Driven Growth strategy: Create growth scenarios boosted by data science
AI driven Demand forecasting
Innovation sizing and route to market
Category management
Data strategy: Create data driven agendas, from ideation cases to implementation at scale supported by data governance and data platforms
Performance Measurement: Develop various approaches to measure the performance of your activities
Marketing Mix modelling
Promo/pricing effectiveness
Budget Optimisation
ROI Analysis
Digital transformation: Integrate digital capabilities into all business lines and streamline the process of value creation
Our Latest Work
A&P Budget Allocation with Visual Scenario Simulation
Our A&P Mascot simplifies portfolio budget allocation by visualizing spending scenarios, enabling clearer, more effective strategy decisions for global CPG clients. Read the Case Study and try the A&P Mascot demo today..
Future-Proof Your Luxury E-Commerce Strategy with a Data-Driven Foundation
In the fiercely competitive luxury market, the foundation of your e-commerce strategy is key to staying ahead. Explore how our E-Commerce Navigator, powered by over 1 million data points, has transformed our client's approach to digital commerce, setting new benchmarks in the industry.
Data Tramsformation Programme: Driving Global Growth & Marketing Efficiency Delivering a +20% ROI
With ambition to accelerate rapidly, a top CPG company in the alcohol category internationally turned to Pivot&Co to devise its strategy and mobilize staff & partners globally.
Improve collaboration and performance with data driven MMM
Discover how our unique approach to Media Mix Modeling, using Bayesian Modelling, goes beyond the norm. By incorporating both historical data and experience. we empowered our global Alco Beverage client with unprecedented precision in their marketing decisions.
